Mouki mou

William Russell drew inspiration from the Mouki Mou boutique in Athens and the original London store to create ‘the darker side of Mouki Mou’—a soothing, moody interior that serves as a Yin to the light and airy Yang of the existing boutiques.⁠

The design exudes calm with earthy tones and a focus on organic, locally sourced materials. Cork flooring grounds the space, while the walls are finished in Clayworks natural plaster, adding depth and texture. Crisp, tactile joinery crafted from Valchromat—a recycled wood fiber material—is elevated with organic dyes in select areas.⁠