Self Portrait

In the heart of Chelsea, a combination of our smooth and custom corrugated mint green clay plaster forms the textural foundation of contemporary luxury brand Self-Portrait’s King’s Road flagship. Designed by Andreas Kostopoulos in collaboration with brand founder Han Chong, the store explores the concept of self-reflection through strategically placed mirrors, concealed lighting and stainless steel. Custom terrazzo flooring in hues of white, grey and mint blankets the majority of the floors while some areas, including fitting rooms, were decorated with plush carpets in matching colours to add a softer touch to the space, where luxury meets retrofuturism.

“I am so proud of the space we have created – it’s the perfect blend of art and architecture, which provides a serene and minimalist home for our collections. For me, this store has become the perfect physical manifestation of our brand – it’s a contrast of the effortless and the studied, with a focus on quality, materials and craft.” Han Chong, Founder